Ursula Lavrencic

Placement at QUEST


In 2007 Quest 1 brought together nine designers from the UK and the Netherlands and two companies, BGB Engineering and Smith of Derby in the East Midlands. The aim of the project was two-fold, to enable the manufacturing companies to explore big picture issues through a process of blue sky thinking; and to support designers to develop extended portfolio experience within businesses.

Quest 1 - in which Arts Council East Midlands collaborated with the Dutch organisation Young Designers & Industry (YDI)  - was a knowledge transfer laboratory that travelled between the Netherlands and East Midlands.

It had a simple methodology. Following the selection of the businesses and designers, there were three workshops in the UK and the Netherlands. The first workshop introduced the businesses to the designers and set the ‘quests’.

The second workshop in Amsterdam showcased examples of designers working with businesses in new ways and saw the designers present their first responses and spend time in designers’studios. At the third workshop at The Hub in the East Midlands the designers presented their final concepts to the companies, who were able to choose one idea or concept each to take forward for further working. The designers worked in groups and presented collaboratively.

Ursula Lavrencic & Sebastiaan Straatsma formed one of the three teams who produced initial concepts. See Documents for a description of their ideas.

Ursula Lavrencic (Netherlands)
Ursula Lavrencic received her architectural degree from the Faculty of Architecture in Ljubljana, Slovenia and her master of arts from the Design Academy Eindhoven. She worked for a number of mainly communication design studios gaining skills in graphic, web and identity design before she founded Megla in early 2003. Her very diverse set of skills enables Megla to offer out of the box thinking and cross disciplinary approach. She strives for socially and environmentally responsible design.